Investing in eye health isn’t just a health priority—it’s a transformative opportunity to drive economic growth, improve social outcomes, and achieve global development goals. This session will spotlight the latest evidence on the economic and social returns of prioritizing eye health, exploring how early intervention can prevent costly consequences. As governments and organizations navigate competing demands, the case for integrating eye health into policy frameworks like the SDGs, UHC, and national budgets has never been stronger.​ ​

From leveraging data and storytelling to tailoring messages for diverse audiences, this session will provide practical guidance to engage policymakers and overcome barriers to investment. Hear from experts and learn from success stories as you gain the insights needed to inspire action and strengthen the narrative for eye health across varied contexts.​