Impacting 1 out of every 2 young adults, myopia is one of today’s biggest threats to eye health.
IAPB is a member of the Global Myopia Awareness Coalition (GMAC) a coalition of leading ophthalmic companies and eye health associations with a mission to increase public awareness about the growing prevalence and consequences of myopia, especially in children.
GMAC develops messaging campaigns for the public and works with health care professionals and allied organizations to educate both parents and children to access early and regular eye exams and be more receptive to treatment recommendations from their eye care professionals. IAPB is represented on the GMAC Board by Nick Parker and on the Marketing Committee by Simon Darvill.