Alberto Macciani - Global Head of Home Brands, Safilo

Alberto Macciani is the Chief Marketing Officer of Home Brands and the Global Head of Sustainability & Communication at Safilo Group, a position he has held since August 2021. He graduated from Bocconi University with a degree in Business Administration and a specialisation in Marketing.

After two years in London working for an Art Dealer, Alberto Macciani began his international career at Unilever in 1995, where he held various roles, including Strategy Director for Beauty Care and CMO of Unilever Italy. He also served as Global Head of Marketing and Innovation for Frozen Foods (Findus) and as Global Vice President for Dishwash, leading a major business turnaround in multiple countries as well as heading digital transformation projects. Since 2019, he has been CMO at Paysend, a fintech startup recognised as a global leader in digital money. He joined Safilo in 2021.

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