Welcome to the IAPB brand
Our brand reflects our legacy while ensuring we communicate in a modern world with clarity, impact, and inclusivity.
The logo, inspired by tools used worldwide to detect and correct vision, embodies our collaborative nature. Every element, from the colour palette to the high-contrast typography, has been designed to meet the highest standards of readability and inclusivity.
Here you will find everything you need to apply the IAPB brand.
Our brand guidelines outline how we want IAPB to look to the world. Please review the guidelines and use them whenever applying our visual identity. Whether you are an IAPB member, partner or external creative, please refer to the guidelines to ensure IAPB branding is consistent.